Complex products, shipped with meticulous judgment
A selection of products I've modernized, taken from idea to launch, and made credible in the moments that mattered—from fundraising to acquisition and industry debuts.
01 / Food & restaurant technology
Zabihah
I rebuilt the web, iOS, and Android platform for the largest brand in the Muslim food space, serving more than 250,000 people worldwide and helping position the company for acquisition.
- users worldwide
- 250k+
- Acquired by a $50M+ company
- Native iOS and Android apps
- A modern, serverless platform
02 / PR & influencer marketing
ProjectPR
I designed and built a high-fidelity influencer discovery product from scratch, including its brand, conversational search, live data collection, and campaign-ready lead lists.
- from blank canvas to prototype
- 3 weeks
- Brand and product designed from scratch
- Conversational discovery experience
- Actionable creator and journalist data
03 / Fintech & financial education
Wend Finance
I designed and built a web and iOS app from scratch in four weeks, using Rails, Hotwire Native, article scraping, and AI agents to make personal finance education timely and approachable.
- to ship web and iOS
- 4 weeks
- AI-curated finance content
- Community-first reading experience
- One lean Rails stack across web and mobile
04 / Construction technology
TakeOffTrak
I redesigned and rebuilt the frontend for an AI-powered construction SaaS in two weeks, replacing an inconsistent template with a polished product in time for a major industry conference.
- to a conference-ready redesign
- 2 weeks
- A complete frontend rebuild
- A scalable visual system
- Shipped before a fixed conference deadline